Digital Marketing

Months 1-2: Fundamentals and Core Concepts

The initial phase of the course focuses on building a strong foundation. You will learn the basic principles and terminology that form the backbone of all digital marketing activities.

• Introduction to Digital Marketing: This module introduces the evolution of marketing, the difference between traditional and digital marketing, and the various digital channels. You will learn about key metrics, KPIs (Key Performance Indicators), and how to develop a basic digital marketing strategy.

• Website Planning and Creation: You'll learn how to plan a website, understand user experience (UX) and user interface (UI) principles, and get hands-on experience with platforms like WordPress to build a website or blog.

• Search Engine Optimization (SEO): This is a critical component that teaches you how to improve a website's organic ranking on search engines like Google. Topics include:

• Keyword research and analysis.

• On-page SEO (content, meta tags, and site structure).

• Off-page SEO (backlinks and social signals).

• Technical SEO (website speed, mobile optimization).

• Content Marketing: You will learn that "content is king" and how to create a content strategy. This module covers:

• Types of content (blog posts, videos, infographics, etc.).

• Content creation and management.

• Content promotion and distribution.

Months 3-4: Advanced Techniques and Paid Advertising

This phase moves beyond organic methods to focus on paid strategies and more advanced tools.

• Search Engine Marketing (SEM) & Google Ads: You will master the art of paid advertising on search engines. This includes:

• Setting up and managing Google Ads campaigns (Search and Display).

• Keyword bidding strategies and ad creation.

• Budget management and ROI (Return on Investment) analysis.

• Introduction to other paid platforms like Microsoft Ads.

• Social Media Marketing (SMM): This module dives deep into marketing on various social media platforms. You will learn:

• Strategy for different platforms (Facebook, Instagram, LinkedIn, X, etc.).

• Social media content creation and calendar management.

• Paid social media advertising and campaign optimization.

• Social media analytics and reporting.

• Email Marketing: You'll learn how to build an email list and use it to engage with customers. Topics include:

• Designing and writing effective email campaigns.

• Marketing automation and lead nurturing.

• Tools like Mailchimp and HubSpot.

• Marketing Analytics: This is where you learn to measure the effectiveness of your campaigns. You will get hands-on experience with tools like Google Analytics 4 (GA4) to track website traffic, user behavior, and conversions.

Months 5-6: Specializations, Projects, and Career Readiness

The final phase brings all the learning together with practical application and preparation for the job market.

• E-commerce Marketing: This module focuses on marketing specifically for online stores. It covers:

• Strategies for platforms like Shopify.

• Product listing optimization and customer loyalty programs.

• Integration of various marketing channels for sales.

• Affiliate Marketing: Learn how to partner with other businesses to drive sales and earn a commission. This includes understanding affiliate networks and building a partnership strategy.

• Marketing Automation and CRM: You will explore tools that automate repetitive marketing tasks and learn about Customer Relationship Management (CRM) to manage customer interactions.

• Emerging Trends: A forward-looking module that covers new technologies and trends, such as:

• AI in digital marketing (using tools like ChatGPT for content creation and analysis).

• Video marketing (YouTube, TikTok).

• Influencer marketing.